FORGE: MARKETING
WATCH ON-DEMAND
CONFERENCE WELCOME & KEYNOTE
Michael Cadieux | Founder, Procurement Foundry
KEYNOTE: STAYING HUMAN IN A DATA DRIVEN WORLD
Rishad Tobaccowala | Founder of The Tobaccowala Foundation
Rishad speaks about the importance of staying human in the new digital age. Why this is crucially important when being a member of the advertising and marketing global community. The risks of moving to a 100% data driven world, and why being human is more important than ever.
WATCH NOW
11:00 – 11:45AM
BREAKOUT SESSION 1
ROOM1:
PANEL DISCUSSION
Media Agency Partnering: How agencies and clients work to create a win-win
DETAILS
These agency experts discuss what key elements must be involved to create a true value-add relationship between three critical operational organizations in today’s dynamic media agency/brand world.
These agency experts discuss what key elements must be involved to create a true value-add relationship between three critical operational organizations in today’s dynamic media agency/brand world.
MODERATOR
Tina Fegent | Director, Tina Fegent Limited
Tina Fegent | Director, Tina Fegent Limited
PANELISTS
Adam Gerhart | U.S. CEO, Mindshare
Mariano Legaz | Head of Sourcing, Global Consumer Bank, Citi
Nina Levandovskaia | Global Advertising Agencies & Media Category Lead, Teva
Rob FitzGerald | President & COO, Empower
EVENT TRACKS
Executive | Media
WATCH NOW
ROOM 2:
PANEL DISCUSSION
Performance Metrics Agency Management: Successful bonus plans, incentives and penalties
MODERATOR
Laura Forcetti | Marketing Sourcing, Global Lead, WFA
Laura Forcetti | Marketing Sourcing, Global Lead, WFA
PANELISTS
Juan Pablo Alvarez Rojo | Procurement & Sustainability Global Director, Marketing Services, AbInBev
Claire Thibault | Indirect Procurement Director A&P EMEA, Estée Lauder Companies
EVENT TRACKS
Practitioner | Agency
WATCH NOW
12:00 – 12:45PM
BREAKOUT SESSION 2
ROOM 1:
PANEL DISCUSSION
Omni Channel Strategies for Mid-Market Brand Sourcing Organizations ($100-500M)
MODERATOR
Mickey Cloud | Executive Director, The Sasha Group, a VaynerX company
PANELISTS
Dana Small | Sr. Category Manager, Global Strategic Sourcing, BioMarin Pharmaceutical
Manuel Villarreal | Sr. Director of Procurement, Novo Nordisk
Bill Blubaugh | SVP, Marketing and Communications, Utz Brands
EVENT TRACKS
Executive | Media
Executive | Media
WATCH NOW
ROOM 2:
PANEL DISCUSSION
The Future of Ad Metrics: Dynamically emerging Intelligence, Ad efficiency management, and Delivering ROI
MODERATOR
Mary Ann Brennan | Consultant/Professor/COO, AlphaSt8 Consulting/FIDM/9thWonder
PANELISTS
Tsvetan Tsvetkov | SVP, Advertisers, Nielsen
Aarti Royan | Strategic Procurement Manager– Marketing, HPE
Tiffany Schreane | President, Optilytics Media
EVENT TRACKS
Practitioner | Agency
Practitioner | Agency
WATCH NOW
1:00 – 1:45PM
BREAKOUT SESSION 3
ROOM 1:
PANEL DISCUSSION
The Agency Dating Game: Pitches, RFPs, agency reviews, and more…
MODERATOR
Tina Fegent | Director, Tina Fegent Limited
Tina Fegent | Director, Tina Fegent Limited
PANELISTS
Scott Kane | Manager, Marketing Sourcing, Uber
Rich Giuliani | Category Manager – Marketing, TriNet USA. Inc.
Kristi VandenBosch | President, US, OLIVER Agency
EVENT TRACKS
Practitioner | Ad/Marketing Sourcing Operations
Practitioner | Ad/Marketing Sourcing Operations
WATCH NOW
ROOM 2:
ONE-ON-ONE CHAT
Media Barter: A viable cash management opportunity? What you & CFOs need to know
DETAILS
Bob and a mystery guest do a deep dive surrounding the current state of media barter services capabilities. They discuss how barter engagements function, when best to deploy, and how to manage for success.
Bob and a mystery guest do a deep dive surrounding the current state of media barter services capabilities. They discuss how barter engagements function, when best to deploy, and how to manage for success.
SPEAKER
Bob Pankuck | EVP, Client Management, Active International
EVENT TRACKS
Executive | Media
2:00 – 2:45PM
BREAKOUT SESSION 4
ROOM 1:
PANEL DISCUSSION
Getting The Most Out of Your Holding Company Partners
MODERATOR
Michael Farmer | Executive Chairman, TrinityP3 USA
Michael Farmer | Executive Chairman, TrinityP3 USA
PANELISTS
Amy Armstrong | US CEO, Initiative
Rick Brook | EVP, Global Clients Operations, WPP Group
Tracy Allery | Business Partner Lead, Marketing, Nestlé USA
EVENT TRACKS
Practitioner | Ad/Marketing Sourcing Operations
Practitioner | Ad/Marketing Sourcing Operations
WATCH NOW
3 – 3:45PM
INDUSTRY SECTOR BREAKOUTS
C-suite practitioners discuss the current state of ad/marketing sourcing within their industry vertical. What are the largest challenges they are currently facing, insights into opportunities they see, and a look toward the next 12-18 months.
ROOM 1:
PANEL DISCUSSION
Financial Services
MODERATOR
John Wall | Partner, Trust Insights
PANELISTS
Joseph Martinez | Chief Procurement Officer, BNY Mellon
Donald Lee | Sr. Director, Global Sourcing, VISA
Matt Corsi | SVP, Marketing and Digital, Truist
Joseph Martinez | Chief Procurement Officer, BNY Mellon
Donald Lee | Sr. Director, Global Sourcing, VISA
Matt Corsi | SVP, Marketing and Digital, Truist
WATCH NOW
ROOM 2:
PANEL DISCUSSION
Wellness/Pharma/Healthcare
MODERATOR
Wendy Naughton | Global Client Leader, AstraZeneca, WPP Group
PANELISTS
Sabrina Traskos | Global Commercial Lead, AstraZeneca
Daniel Bloom | Chief Procurement Officer, WW-Weight Watchers
Paul Jarvi | Director, Enterprise Sourcing and Procurement, UnitedHealth Group
Sabrina Traskos | Global Commercial Lead, AstraZeneca
Daniel Bloom | Chief Procurement Officer, WW-Weight Watchers
Paul Jarvi | Director, Enterprise Sourcing and Procurement, UnitedHealth Group
WATCH NOW
ROOM 3:
PANEL DISCUSSION
Consumer Packaged Goods
MODERATOR
Quave Burton | VP, Indirect Procurement, Mattress Firm
PANELISTS
Renaud Reau | Global Director Media Procurement, MONDELEZ
Andy Anderson | Sr. Strategic Sourcing Manager, Marketing, Mars
WATCH NOW
ROOM 4:
PANEL DISCUSSION
Technology Solutions
MODERATOR
Sarah Scudder | President, Real Sourcing Network (RSN)
Sarah Scudder | President, Real Sourcing Network (RSN)
PANELISTS
Michael Van Keulen | Chief Procurement Officer, Coupa
Jeff Ariz | Director of Value Chain and Services, Intuit
Rendi Miller | VP Corporate Services, Zendesk, Inc.
WATCH NOW
4:00 – 4:45PM
LAST CALL KEYNOTE
MAIN HALL ROOM:
Insights in Current State of Flux
Seth Godin | Bestselling author
Hear directly from the #1 voice in marketing, the bestselling author and industry thought leader himself. The last word on what marketing/advertising sourcing professionals need to take away from the day, need to start deploying tomorrow, to add a competitive advantage to their company and its brand.
