FORGE: MARKETING

WATCH ON-DEMAND

10:00 – 10:10AM

CONFERENCE WELCOME & KEYNOTE

Michael Cadieux  |  Founder, Procurement Foundry

KEYNOTE: STAYING HUMAN IN A DATA DRIVEN WORLD

Rishad Tobaccowala  |  Founder of The Tobaccowala Foundation

Rishad speaks about the importance of staying human in the new digital age. Why this is crucially important when being a member of the advertising and marketing global community. The risks of moving to a 100% data driven world, and why being human is more important than ever.

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11:00 – 11:45AM

BREAKOUT SESSION 1

ROOM1:

PANEL DISCUSSION
Media Agency Partnering: How agencies and clients work to create a win-win

DETAILS
These agency experts discuss what key elements must be involved to create a true value-add relationship between three critical operational organizations in today’s dynamic media agency/brand world.
MODERATOR
Tina Fegent  | Director, Tina Fegent Limited

PANELISTS
Adam Gerhart  |  U.S. CEO, Mindshare
Mariano Legaz | Head of Sourcing, Global Consumer Bank, Citi
Nina Levandovskaia | Global Advertising Agencies & Media Category Lead, Teva
Rob FitzGerald | President & COO, Empower

EVENT TRACKS
Executive | Media

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ROOM 2:

PANEL DISCUSSION
Performance Metrics Agency Management: Successful bonus plans, incentives and penalties

MODERATOR
Laura Forcetti  |  Marketing Sourcing, Global Lead, WFA

PANELISTS
Juan Pablo Alvarez Rojo | Procurement & Sustainability Global Director, Marketing Services, AbInBev
Claire Thibault | Indirect Procurement Director A&P EMEA, Estée Lauder Companies

EVENT TRACKS
Practitioner | Agency

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12:00 – 12:45PM

BREAKOUT SESSION 2

ROOM 1:

PANEL DISCUSSION
Omni Channel Strategies for Mid-Market Brand Sourcing Organizations ($100-500M)

MODERATOR
Mickey Cloud | Executive Director, The Sasha Group, a VaynerX company

PANELISTS
Dana Small  |  Sr. Category Manager, Global Strategic Sourcing, BioMarin Pharmaceutical
Manuel Villarreal  |  Sr. Director of Procurement, Novo Nordisk
Bill Blubaugh | SVP, Marketing and Communications, Utz Brands

EVENT TRACKS
Executive | Media

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ROOM 2:

PANEL DISCUSSION
The Future of Ad Metrics: Dynamically emerging Intelligence, Ad efficiency management, and Delivering ROI

MODERATOR
Mary Ann Brennan | Consultant/Professor/COO, AlphaSt8 Consulting/FIDM/9thWonder

PANELISTS
Tsvetan Tsvetkov | SVP, Advertisers, Nielsen
Aarti Royan | Strategic Procurement Manager– Marketing, HPE
Tiffany Schreane | President, ​Optilytics Media

EVENT TRACKS
Practitioner | Agency

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1:00 – 1:45PM

BREAKOUT SESSION 3

ROOM 1:

PANEL DISCUSSION
The Agency Dating Game: Pitches, RFPs, agency reviews, and more…

MODERATOR
Tina Fegent  | Director, Tina Fegent Limited

PANELISTS
Scott Kane | Manager, Marketing Sourcing, Uber
Rich Giuliani | Category Manager – Marketing, TriNet USA. Inc.
Kristi VandenBosch | President, US, OLIVER Agency

EVENT TRACKS
Practitioner | Ad/Marketing Sourcing Operations

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ROOM 2:

ONE-ON-ONE CHAT
Media Barter: A viable cash management opportunity? What you & CFOs need to know

DETAILS
Bob and a mystery guest do a deep dive surrounding the current state of media barter services capabilities. They discuss how barter engagements function, when best to deploy, and how to manage for success.

SPEAKER
Bob Pankuck | EVP, Client Management, Active International

EVENT TRACKS
Executive | Media

2:00 – 2:45PM

BREAKOUT SESSION 4

ROOM 1:

PANEL DISCUSSION
Getting The Most Out of Your Holding Company Partners

MODERATOR
Michael Farmer | Executive Chairman, TrinityP3 USA

PANELISTS
Amy Armstrong | US CEO, Initiative
Rick Brook | EVP, Global Clients Operations, WPP Group
Tracy Allery | Business Partner Lead, Marketing, Nestlé USA

EVENT TRACKS
Practitioner | Ad/Marketing Sourcing Operations

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3 – 3:45PM

INDUSTRY SECTOR BREAKOUTS

C-suite practitioners discuss the current state of ad/marketing sourcing within their industry vertical. What are the largest challenges they are currently facing, insights into opportunities they see, and a look toward the next 12-18 months.

ROOM 1:

PANEL DISCUSSION
Financial Services

MODERATOR
John Wall | Partner, Trust Insights

PANELISTS
Joseph Martinez  |  Chief Procurement Officer, BNY Mellon
Donald Lee  |  Sr. Director, Global Sourcing, VISA
Matt Corsi  |  SVP, Marketing and Digital, Truist

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ROOM 2:

PANEL DISCUSSION
Wellness/Pharma/Healthcare

MODERATOR
Wendy Naughton | Global Client Leader, AstraZeneca, WPP Group

PANELISTS
Sabrina Traskos  |  Global Commercial Lead, AstraZeneca
Daniel Bloom  |  Chief Procurement Officer, WW-Weight Watchers
Paul Jarvi  |  Director, Enterprise Sourcing and Procurement, UnitedHealth Group

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ROOM 3:

PANEL DISCUSSION
Consumer Packaged Goods

MODERATOR
Quave Burton | VP, Indirect Procurement, Mattress Firm

PANELISTS
Renaud Reau  |  Global Director Media Procurement, MONDELEZ
Andy Anderson  |  Sr. Strategic Sourcing Manager, Marketing, Mars

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ROOM 4:

PANEL DISCUSSION
Technology Solutions

MODERATOR
Sarah Scudder  |  President, Real Sourcing Network (RSN)

PANELISTS
Michael Van Keulen  |  Chief Procurement Officer, Coupa
Jeff Ariz  |  Director of Value Chain and Services, Intuit
Rendi Miller | VP Corporate Services, Zendesk, Inc.

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4:00 – 4:45PM

LAST CALL KEYNOTE

MAIN HALL ROOM:

Insights in Current State of Flux
Seth Godin |  Bestselling author

Hear directly from the #1 voice in marketing, the bestselling author and industry thought leader himself. The last word on what marketing/advertising sourcing professionals need to take away from the day, need to start deploying tomorrow, to add a competitive advantage to their company and its brand.

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